Problemy pomiaru rezultatów działań marketingowych

Problemy pomiaru rezultatów działań marketingowych

Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć. Ustalenie efektywności podejmowanych decyzji (przedsięwzięć) marketingowych można os...

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Bibliographic Details
Main Author:	Wojciech Grzegorczyk
Format:	Article
Language:	English
Published:	Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2016-05-01
Series:	Polityki Europejskie, Finanse i Marketing
Subjects:	marketing performance marketing effectiveness marketing control marketing costs marketing research
Online Access:	https://pefim.sggw.pl/article/view/4637
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