Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry
Abstract The purpose of this research in the first stage was to examine the mediating role of customer commitment on the relationship between customer's experience and engagement behaviors, and in the second stage to investigate the relationship between customer experience components on commitm...
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2024-09-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_189664_47b16023bb68f912c7bb55f23afc37c1.pdf |
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