Understanding participation intention and word-of-mouth intention in voter contact: A framework based on the theory of planned behaviour
The participation of citizens in voter contact is one of the crucial issues for the People’s Council at the grassroots level to carry out their duties and legal powers effectively. This study aims to identify the determinants of citizens’ intention to participate and engage in word-of-mouth communic...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-01-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3420 |
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| _version_ | 1823861260881494016 |
|---|---|
| author | Nguyễn Thanh Nhàn |
| author_facet | Nguyễn Thanh Nhàn |
| author_sort | Nguyễn Thanh Nhàn |
| collection | DOAJ |
| description | The participation of citizens in voter contact is one of the crucial issues for the People’s Council at the grassroots level to carry out their duties and legal powers effectively. This study aims to identify the determinants of citizens’ intention to participate and engage in word-of-mouth communication in voter contact activities based on the theory of planned behavior. Survey data from 322 individuals were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The quantitative analysis results indicate that three factors of the theory of planned behavior, including attitude, subjective norm, and perceived behavioral control, positively and significantly influence citizens’ intention to participate. The intention to participate significantly and strongly influences the intention for word-of-mouth communication. Based on the research findings, the authors propose several solutions to enhance citizens’ intention to participate and engage in word-of-mouth communication in voter contact in the paper’s concluding section. |
| format | Article |
| id | doaj-art-70975f72af754858b6dffe8254cae675 |
| institution | Kabale University |
| issn | 2734-9306 2734-9578 |
| language | Vietnamese |
| publishDate | 2025-01-01 |
| publisher | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| spelling | doaj-art-70975f72af754858b6dffe8254cae6752025-02-10T04:17:42ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782025-01-012019810810.46223/HCMCOUJS.econ.vi.20.1.3420.20252338Understanding participation intention and word-of-mouth intention in voter contact: A framework based on the theory of planned behaviourNguyễn Thanh Nhàn0Hội đồng Nhân dân huyện Bến Lức, Long AnThe participation of citizens in voter contact is one of the crucial issues for the People’s Council at the grassroots level to carry out their duties and legal powers effectively. This study aims to identify the determinants of citizens’ intention to participate and engage in word-of-mouth communication in voter contact activities based on the theory of planned behavior. Survey data from 322 individuals were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The quantitative analysis results indicate that three factors of the theory of planned behavior, including attitude, subjective norm, and perceived behavioral control, positively and significantly influence citizens’ intention to participate. The intention to participate significantly and strongly influences the intention for word-of-mouth communication. Based on the research findings, the authors propose several solutions to enhance citizens’ intention to participate and engage in word-of-mouth communication in voter contact in the paper’s concluding section.https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3420tiếp xúc cử tritpbtuyên truyền miệngý định |
| spellingShingle | Nguyễn Thanh Nhàn Understanding participation intention and word-of-mouth intention in voter contact: A framework based on the theory of planned behaviour Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh tiếp xúc cử tri tpb tuyên truyền miệng ý định |
| title | Understanding participation intention and word-of-mouth intention in voter contact: A framework based on the theory of planned behaviour |
| title_full | Understanding participation intention and word-of-mouth intention in voter contact: A framework based on the theory of planned behaviour |
| title_fullStr | Understanding participation intention and word-of-mouth intention in voter contact: A framework based on the theory of planned behaviour |
| title_full_unstemmed | Understanding participation intention and word-of-mouth intention in voter contact: A framework based on the theory of planned behaviour |
| title_short | Understanding participation intention and word-of-mouth intention in voter contact: A framework based on the theory of planned behaviour |
| title_sort | understanding participation intention and word of mouth intention in voter contact a framework based on the theory of planned behaviour |
| topic | tiếp xúc cử tri tpb tuyên truyền miệng ý định |
| url | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3420 |
| work_keys_str_mv | AT nguyenthanhnhan understandingparticipationintentionandwordofmouthintentioninvotercontactaframeworkbasedonthetheoryofplannedbehaviour |