MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/641 |
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| _version_ | 1832542033975181312 |
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| author | A. Serzhantov M. Orlova |
| author_facet | A. Serzhantov M. Orlova |
| author_sort | A. Serzhantov |
| collection | DOAJ |
| description | The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with customers is proved. |
| format | Article |
| id | doaj-art-706e81e7c23a4d5cbb16f56154d1e080 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-706e81e7c23a4d5cbb16f56154d1e0802025-02-04T08:27:50ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-03-01038792641MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATIONA. Serzhantov0M. Orlova1ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with customers is proved.https://vestnik.guu.ru/jour/article/view/641customer experience managementmoments of truthconsumer experience individualizationbranded customer experienceneuromarketingcustomer experience measurementcustomer experience evaluation |
| spellingShingle | A. Serzhantov M. Orlova MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION Вестник университета customer experience management moments of truth consumer experience individualization branded customer experience neuromarketing customer experience measurement customer experience evaluation |
| title | MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION |
| title_full | MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION |
| title_fullStr | MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION |
| title_full_unstemmed | MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION |
| title_short | MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION |
| title_sort | marketing approaches to customer experience measurement and evaluation |
| topic | customer experience management moments of truth consumer experience individualization branded customer experience neuromarketing customer experience measurement customer experience evaluation |
| url | https://vestnik.guu.ru/jour/article/view/641 |
| work_keys_str_mv | AT aserzhantov marketingapproachestocustomerexperiencemeasurementandevaluation AT morlova marketingapproachestocustomerexperiencemeasurementandevaluation |