Challenges of implementing AI marketing in e-commerce businesses in North Macedonia
This study delves into the complex landscape of e-commerce in North Macedonia, focusing on the challenges encountered by e-commerce businesses in the implementation of Artificial Intelligence (AI) marketing strategies. Through a comprehensive survey involving 115 active participants in the e-commerc...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2024-11-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/367 |
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