E-sports: An analysis on global growth, revenue streams, and threats

E-sports has rapidly become a growing industry in recent years. E-sports refers to organized video game competitions played by amateur and professional players and has evolved into a multi-billion dollar industry with a global following. The E-sports market benefits from revenue streams such as spon...

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Main Author: Ahmet Şahin
Format: Article
Language:English
Published: Levent Ceylan 2023-10-01
Series:ROL Spor Bilimleri Dergisi
Subjects:
Online Access:https://roljournal.com/index.php/rol/article/view/362
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author Ahmet Şahin
author_facet Ahmet Şahin
author_sort Ahmet Şahin
collection DOAJ
description E-sports has rapidly become a growing industry in recent years. E-sports refers to organized video game competitions played by amateur and professional players and has evolved into a multi-billion dollar industry with a global following. The E-sports market benefits from revenue streams such as sponsorships, media rights, digital, ticketing and merchandise sales, broadcasting fees, and streaming. In this article, a SWOT analysis is conducted to examine the E-sports market size, trends, regional distribution, and revenue streams. According to the analysis results, Match-fixing poses a threat to the E-sports industry. Match-fixing and manipulation in the E-sports industry can be a potential risk due to the competitive nature of the game, which includes the potential for betting, leading to an increased risk of exploitation. Such incidents can undermine the industry's integrity and credibility, potentially causing players, teams, and sponsors to lose trust. Based on regional analysis, the Asia-Pacific region stands out as a leader in E-sports organizations, generating a revenue of $525.8 million in 2020. The Asia-Pacific region's strengths include high growth potential and leadership opportunities.
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institution Kabale University
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spelling doaj-art-7011de364baf4b808e9c326933686e932025-02-03T11:31:54ZengLevent CeylanROL Spor Bilimleri Dergisi2717-95082023-10-0110.5281/zenodo.10030937E-sports: An analysis on global growth, revenue streams, and threatsAhmet Şahin0Burdur Mehmet Akif Ersoy University, Faculty of Sports Sciences, Burdur, TurkiyeE-sports has rapidly become a growing industry in recent years. E-sports refers to organized video game competitions played by amateur and professional players and has evolved into a multi-billion dollar industry with a global following. The E-sports market benefits from revenue streams such as sponsorships, media rights, digital, ticketing and merchandise sales, broadcasting fees, and streaming. In this article, a SWOT analysis is conducted to examine the E-sports market size, trends, regional distribution, and revenue streams. According to the analysis results, Match-fixing poses a threat to the E-sports industry. Match-fixing and manipulation in the E-sports industry can be a potential risk due to the competitive nature of the game, which includes the potential for betting, leading to an increased risk of exploitation. Such incidents can undermine the industry's integrity and credibility, potentially causing players, teams, and sponsors to lose trust. Based on regional analysis, the Asia-Pacific region stands out as a leader in E-sports organizations, generating a revenue of $525.8 million in 2020. The Asia-Pacific region's strengths include high growth potential and leadership opportunities. https://roljournal.com/index.php/rol/article/view/362E-Sportsglobal growththreats
spellingShingle Ahmet Şahin
E-sports: An analysis on global growth, revenue streams, and threats
ROL Spor Bilimleri Dergisi
E-Sports
global growth
threats
title E-sports: An analysis on global growth, revenue streams, and threats
title_full E-sports: An analysis on global growth, revenue streams, and threats
title_fullStr E-sports: An analysis on global growth, revenue streams, and threats
title_full_unstemmed E-sports: An analysis on global growth, revenue streams, and threats
title_short E-sports: An analysis on global growth, revenue streams, and threats
title_sort e sports an analysis on global growth revenue streams and threats
topic E-Sports
global growth
threats
url https://roljournal.com/index.php/rol/article/view/362
work_keys_str_mv AT ahmetsahin esportsananalysisonglobalgrowthrevenuestreamsandthreats