THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION

THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION

This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage intention. The study respondent was 233 Malays...

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Bibliographic Details
Main Authors: Mohd Hafiz Hanafiah, Adilah Md Zain, Muhammad Aliff Asyraff, Ghifari Yuristiadhi Masyhari Makhasi
Format: Article
Language:English
Published: University of Huelva 2022-06-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
Technology acceptance
user credibility
Tourism
COVID-19
perceived health risk
social media
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5427
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https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5427

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