Do losses trigger deliberative reasoning?

There is a large literature evaluating the dual process model of cognition, including the biases and heuristics it implies. However, our understanding of what causes effortful thinking remains incomplete. To advance this literature, we focus on what triggers decision-makers to switch from the intuit...

Full description

Saved in:
Bibliographic Details
Main Authors: Jeffrey Carpenter, David Munro
Format: Article
Language:English
Published: Cambridge University Press 2025-01-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297524000196/type/journal_article
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832590819243065344
author Jeffrey Carpenter
David Munro
author_facet Jeffrey Carpenter
David Munro
author_sort Jeffrey Carpenter
collection DOAJ
description There is a large literature evaluating the dual process model of cognition, including the biases and heuristics it implies. However, our understanding of what causes effortful thinking remains incomplete. To advance this literature, we focus on what triggers decision-makers to switch from the intuitive process (System 1) to the more deliberative process (System 2). We examine how the framing of incentives (gains versus losses) influences decision processing. To evaluate this, we design experiments based on a task developed to distinguish between intuitive and deliberative thinking. Replicating previous research, we find that losses elicit more cognitive effort. Most importantly, we also find that losses differentially reduce the incidence of intuitive answers, consistent with triggering a shift between these modes of cognition. We find substantial heterogeneity in these effects, with young men being much more responsive to the loss framing. To complement these findings, we provide robustness tests of our results using aggregated data, the imposition of a constraint to hinder the activation of System 2, and an analysis of incorrect, but unintuitive, answers to inform hybrid models of choice.
format Article
id doaj-art-6e43e306549a4bcd91c20cc9b0f5bf53
institution Kabale University
issn 1930-2975
language English
publishDate 2025-01-01
publisher Cambridge University Press
record_format Article
series Judgment and Decision Making
spelling doaj-art-6e43e306549a4bcd91c20cc9b0f5bf532025-01-23T07:05:14ZengCambridge University PressJudgment and Decision Making1930-29752025-01-012010.1017/jdm.2024.19Do losses trigger deliberative reasoning?Jeffrey Carpenter0David Munro1https://orcid.org/0000-0002-6170-1746IZA and Department of Economics Middlebury College, Middlebury, VT, USADepartment of Economics, Middlebury College, Middlebury, VT, USAThere is a large literature evaluating the dual process model of cognition, including the biases and heuristics it implies. However, our understanding of what causes effortful thinking remains incomplete. To advance this literature, we focus on what triggers decision-makers to switch from the intuitive process (System 1) to the more deliberative process (System 2). We examine how the framing of incentives (gains versus losses) influences decision processing. To evaluate this, we design experiments based on a task developed to distinguish between intuitive and deliberative thinking. Replicating previous research, we find that losses elicit more cognitive effort. Most importantly, we also find that losses differentially reduce the incidence of intuitive answers, consistent with triggering a shift between these modes of cognition. We find substantial heterogeneity in these effects, with young men being much more responsive to the loss framing. To complement these findings, we provide robustness tests of our results using aggregated data, the imposition of a constraint to hinder the activation of System 2, and an analysis of incorrect, but unintuitive, answers to inform hybrid models of choice.https://www.cambridge.org/core/product/identifier/S1930297524000196/type/journal_articledual process theorycognitive effortbiasincentiveslossexperiment
spellingShingle Jeffrey Carpenter
David Munro
Do losses trigger deliberative reasoning?
Judgment and Decision Making
dual process theory
cognitive effort
bias
incentives
loss
experiment
title Do losses trigger deliberative reasoning?
title_full Do losses trigger deliberative reasoning?
title_fullStr Do losses trigger deliberative reasoning?
title_full_unstemmed Do losses trigger deliberative reasoning?
title_short Do losses trigger deliberative reasoning?
title_sort do losses trigger deliberative reasoning
topic dual process theory
cognitive effort
bias
incentives
loss
experiment
url https://www.cambridge.org/core/product/identifier/S1930297524000196/type/journal_article
work_keys_str_mv AT jeffreycarpenter dolossestriggerdeliberativereasoning
AT davidmunro dolossestriggerdeliberativereasoning