Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of gender

IntroductionAlthough the factors influencing appearance anxiety have been explored, the correlation and underlying mechanisms of action between social media body talk and appearance anxiety remain unclear. This study proposes research hypotheses and conducts mutual validation of scale data and real...

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Main Authors: Jiayi Ruan, Ruicong Yu, Yunfeng Zhao, Lunfang Xie, Yaqi Mei
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-04-01
Series:Frontiers in Psychology
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Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1513923/full
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author Jiayi Ruan
Ruicong Yu
Yunfeng Zhao
Lunfang Xie
Yaqi Mei
author_facet Jiayi Ruan
Ruicong Yu
Yunfeng Zhao
Lunfang Xie
Yaqi Mei
author_sort Jiayi Ruan
collection DOAJ
description IntroductionAlthough the factors influencing appearance anxiety have been explored, the correlation and underlying mechanisms of action between social media body talk and appearance anxiety remain unclear. This study proposes research hypotheses and conducts mutual validation of scale data and real media data to explore the mechanism of action between variables.MethodsA mixed-methods design was employed: 512 college students completed questionnaires containing the Appearance Conversations with Friends Scale, the Appearance Anxiety Scale–Brief Version, and the Body Surveillance Subscale of the Objectified Body Consciousness Scale. Furthermore, 1,011 actual social media data entries were analyzed to complement the empirical framework.ResultsThe results showed that college students’ body talk on social networking sites, appearance anxiety, and self-objectification were significantly positively correlated. Body talk on social networking sites had a significant positive predictive effect on appearance anxiety, with self-objectification having a partial mediating effect. Gender played a significant moderating role between social media body talk and appearance anxiety (β = 0.53, p < 0.01), with male students’ social media body talk positively predicting appearance anxiety more significantly than female students (β = 0.52, p < 0.05).DiscussionThese results extend objectification theory by demonstrating how technology-mediated body talk amplifies appearance anxiety through self-surveillance behaviors. These findings may be helpful for developing targeted interventions to reduce the risk of appearance anxiety among college students who often talk about their appearance on social networking sites.
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spelling doaj-art-6e0cd58e836e4fd79d960d267a8a0e1c2025-08-20T02:11:34ZengFrontiers Media S.A.Frontiers in Psychology1664-10782025-04-011610.3389/fpsyg.2025.15139231513923Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of genderJiayi Ruan0Ruicong Yu1Yunfeng Zhao2Lunfang Xie3Yaqi Mei4School of Nursing, Anhui Medical University, Hefei, ChinaSchool of Medicine, Southeast University, Nanjing, ChinaSchool of Health Management, Anhui Medical University, Hefei, ChinaSchool of Nursing, Anhui Medical University, Hefei, ChinaSchool of Nursing, Anhui Medical University, Hefei, ChinaIntroductionAlthough the factors influencing appearance anxiety have been explored, the correlation and underlying mechanisms of action between social media body talk and appearance anxiety remain unclear. This study proposes research hypotheses and conducts mutual validation of scale data and real media data to explore the mechanism of action between variables.MethodsA mixed-methods design was employed: 512 college students completed questionnaires containing the Appearance Conversations with Friends Scale, the Appearance Anxiety Scale–Brief Version, and the Body Surveillance Subscale of the Objectified Body Consciousness Scale. Furthermore, 1,011 actual social media data entries were analyzed to complement the empirical framework.ResultsThe results showed that college students’ body talk on social networking sites, appearance anxiety, and self-objectification were significantly positively correlated. Body talk on social networking sites had a significant positive predictive effect on appearance anxiety, with self-objectification having a partial mediating effect. Gender played a significant moderating role between social media body talk and appearance anxiety (β = 0.53, p < 0.01), with male students’ social media body talk positively predicting appearance anxiety more significantly than female students (β = 0.52, p < 0.05).DiscussionThese results extend objectification theory by demonstrating how technology-mediated body talk amplifies appearance anxiety through self-surveillance behaviors. These findings may be helpful for developing targeted interventions to reduce the risk of appearance anxiety among college students who often talk about their appearance on social networking sites.https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1513923/fullappearance anxietybody talkcollege studentsmediating effectself-objectificationsocial networking
spellingShingle Jiayi Ruan
Ruicong Yu
Yunfeng Zhao
Lunfang Xie
Yaqi Mei
Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of gender
Frontiers in Psychology
appearance anxiety
body talk
college students
mediating effect
self-objectification
social networking
title Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of gender
title_full Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of gender
title_fullStr Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of gender
title_full_unstemmed Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of gender
title_short Body talk on social networking sites and appearance anxiety among college students: the mediating role of self-objectification and moderating role of gender
title_sort body talk on social networking sites and appearance anxiety among college students the mediating role of self objectification and moderating role of gender
topic appearance anxiety
body talk
college students
mediating effect
self-objectification
social networking
url https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1513923/full
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