Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory Study
(1) Background: A sustainable healthy diet assures human well-being in all life stages, protects environmental resources, and preserves biodiversity. This work investigates the sociodemographic factors, knowledge, trust, and motivations involved in organic food acquisition behavior. (2) Methods: An...
Saved in:
| Main Authors: | , , , , , , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
|
| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/14/2/293 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832588418493710336 |
|---|---|
| author | Elena Moroșan Violeta Popovici Ioana Andreea Popescu Adriana Daraban Oana Karampelas Liviu Marian Matac Monica Licu Andreea Rusu Larisa-Marina-Elisabeth Chirigiu Sinziana Opriţescu Elena Iuliana Ionita Alina Saulean Maria Nitescu |
| author_facet | Elena Moroșan Violeta Popovici Ioana Andreea Popescu Adriana Daraban Oana Karampelas Liviu Marian Matac Monica Licu Andreea Rusu Larisa-Marina-Elisabeth Chirigiu Sinziana Opriţescu Elena Iuliana Ionita Alina Saulean Maria Nitescu |
| author_sort | Elena Moroșan |
| collection | DOAJ |
| description | (1) Background: A sustainable healthy diet assures human well-being in all life stages, protects environmental resources, and preserves biodiversity. This work investigates the sociodemographic factors, knowledge, trust, and motivations involved in organic food acquisition behavior. (2) Methods: An online survey via Google Forms platform, with 316 respondents, was conducted from 1 March to 31 May 2024. (3) Results: Our findings show that suitably informed people with high educational levels (academic and post-college) report significant satisfaction with organic food consumption (<i>p</i> < 0.05). There is also a considerable correlation between ages 25–65, moderate to high satisfaction, and “yes” for eco-food recommendations (<i>p</i> < 0.05). The same satisfaction levels are associated with medium confidence in eco-food labels and a moderate to high monthly income (<i>p</i> < 0.05). Our results show that monthly income and residence are not essential factors in higher price perception. Insignificant price variation perception correlated with high confidence and weekly acquisition (<i>p</i> < 0.05). Similar price perception correlates with the highest confidence level and daily acquisition (<i>p</i> < 0.05). Obese respondents exhibited minimal satisfaction and opted for “abstention” from eco-food recommendations (<i>p</i> < 0.05). (4) Conclusions: The present study extensively analyzed Romanian people’s knowledge, perception, and trust regarding organic foods. It demonstrates that sociodemographic factors differentiate consumers and influence attitudes and motivation for organic food acquisition. |
| format | Article |
| id | doaj-art-6dbed96727c6476dbbbb31a703eb8cce |
| institution | Kabale University |
| issn | 2304-8158 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj-art-6dbed96727c6476dbbbb31a703eb8cce2025-01-24T13:33:10ZengMDPI AGFoods2304-81582025-01-0114229310.3390/foods14020293Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory StudyElena Moroșan0Violeta Popovici1Ioana Andreea Popescu2Adriana Daraban3Oana Karampelas4Liviu Marian Matac5Monica Licu6Andreea Rusu7Larisa-Marina-Elisabeth Chirigiu8Sinziana Opriţescu9Elena Iuliana Ionita10Alina Saulean11Maria Nitescu12Department of Clinical Laboratory—Hygiene of Nutrition, Faculty of Pharmacy, “Carol Davila” University of Medicine and Pharmacy, 020956 Bucharest, RomaniaCenter for Mountain Economics, “Costin C. Kiriţescu” National Institute of Economic Research (INCE-CEMONT), Romanian Academy, 725700 Vatra-Dornei, RomaniaDepartment of Pharmaceutical Technology and Biopharmacy, Faculty of Pharmacy, “Carol Davila” University of Medicine and Pharmacy, 020956 Bucharest, RomaniaFaculty of Pharmacy, “Vasile Goldiș” Western University of Arad, 310045 Arad, RomaniaDepartment of Pharmaceutical Technology and Biopharmacy, Faculty of Pharmacy, “Carol Davila” University of Medicine and Pharmacy, 020956 Bucharest, RomaniaFaculty of Accounting And Management Information Systems, University of Economic Studies, 020956 Bucharest, RomaniaDepartment of Medical Psychology, Faculty of Medicine, “Carol Davila” University of Medicine and Pharmacy, 050474 Bucharest, RomaniaFaculty of Pharmacy, “Vasile Goldiș” Western University of Arad, 310045 Arad, RomaniaFaculty of Pharmacy, University of Medicine and Pharmacy Craiova, Petru Rareș 2, 200349 Craiova, RomaniaDepartment of Clinical Laboratory—Hygiene of Nutrition, Faculty of Pharmacy, “Carol Davila” University of Medicine and Pharmacy, 020956 Bucharest, RomaniaFaculty of Pharmacy, “Carol Davila” University of Medicine and Pharmacy, 020956 Bucharest, RomaniaFaculty of Pharmacy, “Carol Davila” University of Medicine and Pharmacy, 020956 Bucharest, RomaniaDepartment of Hygiene and Medical Ecology, Faculty of Medicine, “Carol Davila” University of Medicine and Pharmacy, 050474 Bucharest, Romania(1) Background: A sustainable healthy diet assures human well-being in all life stages, protects environmental resources, and preserves biodiversity. This work investigates the sociodemographic factors, knowledge, trust, and motivations involved in organic food acquisition behavior. (2) Methods: An online survey via Google Forms platform, with 316 respondents, was conducted from 1 March to 31 May 2024. (3) Results: Our findings show that suitably informed people with high educational levels (academic and post-college) report significant satisfaction with organic food consumption (<i>p</i> < 0.05). There is also a considerable correlation between ages 25–65, moderate to high satisfaction, and “yes” for eco-food recommendations (<i>p</i> < 0.05). The same satisfaction levels are associated with medium confidence in eco-food labels and a moderate to high monthly income (<i>p</i> < 0.05). Our results show that monthly income and residence are not essential factors in higher price perception. Insignificant price variation perception correlated with high confidence and weekly acquisition (<i>p</i> < 0.05). Similar price perception correlates with the highest confidence level and daily acquisition (<i>p</i> < 0.05). Obese respondents exhibited minimal satisfaction and opted for “abstention” from eco-food recommendations (<i>p</i> < 0.05). (4) Conclusions: The present study extensively analyzed Romanian people’s knowledge, perception, and trust regarding organic foods. It demonstrates that sociodemographic factors differentiate consumers and influence attitudes and motivation for organic food acquisition.https://www.mdpi.com/2304-8158/14/2/293organic foodeco-food certificationeco-food labelhealth and environmental benefitsperceptiontrust |
| spellingShingle | Elena Moroșan Violeta Popovici Ioana Andreea Popescu Adriana Daraban Oana Karampelas Liviu Marian Matac Monica Licu Andreea Rusu Larisa-Marina-Elisabeth Chirigiu Sinziana Opriţescu Elena Iuliana Ionita Alina Saulean Maria Nitescu Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory Study Foods organic food eco-food certification eco-food label health and environmental benefits perception trust |
| title | Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory Study |
| title_full | Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory Study |
| title_fullStr | Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory Study |
| title_full_unstemmed | Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory Study |
| title_short | Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory Study |
| title_sort | perception trust and motivation in consumer behavior for organic food acquisition an exploratory study |
| topic | organic food eco-food certification eco-food label health and environmental benefits perception trust |
| url | https://www.mdpi.com/2304-8158/14/2/293 |
| work_keys_str_mv | AT elenamorosan perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT violetapopovici perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT ioanaandreeapopescu perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT adrianadaraban perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT oanakarampelas perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT liviumarianmatac perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT monicalicu perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT andreearusu perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT larisamarinaelisabethchirigiu perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT sinzianaopritescu perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT elenaiulianaionita perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT alinasaulean perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy AT marianitescu perceptiontrustandmotivationinconsumerbehaviorfororganicfoodacquisitionanexploratorystudy |