Googling immigration: The associations between search behavior, immigration levels and migration attitudes

Google Trends has garnered scholarly attention for its application in fields such as disease spread, consumption patterns, or voting behavior. However, research concerning ethnic attitudes is limited, with most literature concentrating on racist searches in the United States, thereby neglecting immi...

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Main Author: Álvaro Mariscal de Gante Martín
Format: Article
Language:Catalan
Published: Instituto Interuniversitario de Desarrollo Social y Paz, Universidad de Alicante 2025-01-01
Series:Revista Obets
Subjects:
Online Access:https://revistaobets.ua.es/article/view/27886
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author Álvaro Mariscal de Gante Martín
author_facet Álvaro Mariscal de Gante Martín
author_sort Álvaro Mariscal de Gante Martín
collection DOAJ
description Google Trends has garnered scholarly attention for its application in fields such as disease spread, consumption patterns, or voting behavior. However, research concerning ethnic attitudes is limited, with most literature concentrating on racist searches in the United States, thereby neglecting immigration and European contexts. Furthermore, no previous studies have contrasted search patterns with explicit survey measures of racial or antiimmigrant prejudice. This study intends to fill these gaps by examining the case of Spain to explore whether and which Google searches about immigration are associated with migration attitudes and/or immigration levels. Based on a panel region-level database from 2010 to 2022, we applied Fixed-Effects OLS regression models to contrast search behavior with European Social Survey and/or Spanish Population register data. Queries related to immigrants are significantly more prevalent in areas with higher proportions of immigrants that are often othered. Furthermore, queries concerning the number of people of in the country are consistently associated with restrictive migration policy preferences regarding immigrant influxes, in line with longstanding survey research on negative attitudes and perceived demographic threat. Even if prone to false positives, this suggests that a surge in certain queries regarding immigrant volumes could serve as a useful, free, real-time tool for detecting potential shifts regarding restrictive immigration policy preferences.
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spelling doaj-art-6ca072ffb34747c1b5ebcfa888e7fd1d2025-01-30T10:35:46ZcatInstituto Interuniversitario de Desarrollo Social y Paz, Universidad de AlicanteRevista Obets1989-13852025-01-01201477010.14198/obets.2788636099Googling immigration: The associations between search behavior, immigration levels and migration attitudesÁlvaro Mariscal de Gante Martín0https://orcid.org/0000-0001-8917-2746Instituto de Estudios Sociales Avanzados (IESA-CSIC)Google Trends has garnered scholarly attention for its application in fields such as disease spread, consumption patterns, or voting behavior. However, research concerning ethnic attitudes is limited, with most literature concentrating on racist searches in the United States, thereby neglecting immigration and European contexts. Furthermore, no previous studies have contrasted search patterns with explicit survey measures of racial or antiimmigrant prejudice. This study intends to fill these gaps by examining the case of Spain to explore whether and which Google searches about immigration are associated with migration attitudes and/or immigration levels. Based on a panel region-level database from 2010 to 2022, we applied Fixed-Effects OLS regression models to contrast search behavior with European Social Survey and/or Spanish Population register data. Queries related to immigrants are significantly more prevalent in areas with higher proportions of immigrants that are often othered. Furthermore, queries concerning the number of people of in the country are consistently associated with restrictive migration policy preferences regarding immigrant influxes, in line with longstanding survey research on negative attitudes and perceived demographic threat. Even if prone to false positives, this suggests that a surge in certain queries regarding immigrant volumes could serve as a useful, free, real-time tool for detecting potential shifts regarding restrictive immigration policy preferences.https://revistaobets.ua.es/article/view/27886google trendsimmigrationimmigration attitudesmigration policyxenophobia
spellingShingle Álvaro Mariscal de Gante Martín
Googling immigration: The associations between search behavior, immigration levels and migration attitudes
Revista Obets
google trends
immigration
immigration attitudes
migration policy
xenophobia
title Googling immigration: The associations between search behavior, immigration levels and migration attitudes
title_full Googling immigration: The associations between search behavior, immigration levels and migration attitudes
title_fullStr Googling immigration: The associations between search behavior, immigration levels and migration attitudes
title_full_unstemmed Googling immigration: The associations between search behavior, immigration levels and migration attitudes
title_short Googling immigration: The associations between search behavior, immigration levels and migration attitudes
title_sort googling immigration the associations between search behavior immigration levels and migration attitudes
topic google trends
immigration
immigration attitudes
migration policy
xenophobia
url https://revistaobets.ua.es/article/view/27886
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