Determinants of Digital Transformation in the Restaurant Industry
This article aims to identify the factors that influence the digital transformation process in the restaurant industry. The proposed theoretical framework differentiates three groups of conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this sector: (1) the per...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2022-05-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3110.pdf |
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| Summary: | This article aims to identify the factors that influence the digital transformation process in
the restaurant industry. The proposed theoretical framework differentiates three groups of
conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this
sector: (1) the personal characteristics of the entrepreneurs/managers; (2) the characteristics
of the businesses; and (3) the spatial location of the restaurants. The data used in the empirical
research were compiled from a representative survey of restaurant SMEs in Spain. The study
uses an ordinal logistic regression specification to test the hypotheses. The results obtained
indicate that the education of entrepreneurs/managers, their entrepreneurial motivations, and
their ambition for growth condition the digital transformation of their businesses.
Furthermore, the characteristics of the company, such as the number of establishments,
belonging to a corporate group, and the employees’ educational level, influence the
digitalisation of restaurants. Likewise, it is observed that the digitalisation process is
stimulated in inland towns compared to coastal areas, as well as in intermediate
municipalities with populations of between 10,000 and 100,000 inhabitants. |
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| ISSN: | 1582-9146 2247-9104 |