The Role of Museums in the Process of Creating a Brand City: The Case of Ankara

It is crucial to evaluate the usage practices of social networks in sustaining the urban brand. In this study, we discussed how museums as social memory spaces are subject to social media posts. The study is noteworthy because it gives an opinion about social media posts of museum visitors and deter...

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Bibliographic Details
Main Authors: Burcu Zeybek, İlknur Doğu Öztürk
Format: Article
Language:English
Published: Marmara University 2023-12-01
Series:Türkiye İletişim Araştırmaları Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/2734763
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