Development of the destination branding model based on tourism industry nostalgia
Abstract The main purpose of this research is to provide a destination branding model based on the nostalgia of the tourism industry, so the current research is in the field of applied-developmental research. Also, based on the nature and method, the current research is a descriptive-survey research...
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Main Authors: | parinaz masoumi, vahidreza mirabi, jalal HaghighatMonfared, Ahmad Vedadi |
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Format: | Article |
Language: | fas |
Published: |
Iranian Business Management Association
2025-03-01
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Series: | ارزش آفرینی در مدیریت کسب و کار |
Subjects: | |
Online Access: | https://www.jvcbm.ir/article_181569_b2e5d5762e5d18c30e3a87a367f12d67.pdf |
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