THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA

THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA

Customer Service Information System that implements Customer Relationship Management (CRM) strategy is a tool used to drive Creative House Ogan Ilir Indralaya so as to improve the quality of service to its customers. The implementation of this CRM strategy uses a web-based system that can manage cu...

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Bibliographic Details
Main Authors: Shabrina Amatullah, Hidayah Syafitri, Rizki Delima, Ali Ibrahim
Format: Article
Language:Indonesian
Published: University of Brawijaya 2018-05-01
Series:Jurnal Teknologi Informasi dan Ilmu Komputer
Subjects:
CRM
Customer Service Information Systems
Costumer Satisfaction
Web
Service Quality
Online Access:https://jtiik.ub.ac.id/index.php/jtiik/article/view/555
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