Analysis of the ergonomics of interfaces of popular e-marketing tools
This article analyses the ergonomics of the interfaces of selected e-marketing tools. The main aim of the study was to verify whether all the examined tools have a similar user interface quality. The research was conducted using the cogni-tive walkthrough method, a modified LUT list with WUP scores...
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| Format: | Article |
| Language: | English |
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Lublin University of Technology
2023-12-01
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| Series: | Journal of Computer Sciences Institute |
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| Online Access: | https://ph.pollub.pl/index.php/jcsi/article/view/3777 |
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| _version_ | 1832570003753271296 |
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| author | Weronika Studzińska |
| author_facet | Weronika Studzińska |
| author_sort | Weronika Studzińska |
| collection | DOAJ |
| description |
This article analyses the ergonomics of the interfaces of selected e-marketing tools. The main aim of the study was to verify whether all the examined tools have a similar user interface quality. The research was conducted using the cogni-tive walkthrough method, a modified LUT list with WUP scores, and a questionnaire for assessing tool usability based on Nielsen heuristics. Three tools designed for Internet monitoring were analysed - Brand24, Mention and Awario. The experiment showed that, in terms of the ergonomics of the solutions, not all tools have a similar interface quality. For two of the analysed tools, similar results and ratings were obtained, while one of them presented a noticeably lower level.
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| format | Article |
| id | doaj-art-6a8329461c3048288a15d26bdbe1649e |
| institution | Kabale University |
| issn | 2544-0764 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Lublin University of Technology |
| record_format | Article |
| series | Journal of Computer Sciences Institute |
| spelling | doaj-art-6a8329461c3048288a15d26bdbe1649e2025-02-02T18:03:02ZengLublin University of TechnologyJournal of Computer Sciences Institute2544-07642023-12-012910.35784/jcsi.3777Analysis of the ergonomics of interfaces of popular e-marketing toolsWeronika Studzińska0Department of Computer Science, Lublin University of Technology This article analyses the ergonomics of the interfaces of selected e-marketing tools. The main aim of the study was to verify whether all the examined tools have a similar user interface quality. The research was conducted using the cogni-tive walkthrough method, a modified LUT list with WUP scores, and a questionnaire for assessing tool usability based on Nielsen heuristics. Three tools designed for Internet monitoring were analysed - Brand24, Mention and Awario. The experiment showed that, in terms of the ergonomics of the solutions, not all tools have a similar interface quality. For two of the analysed tools, similar results and ratings were obtained, while one of them presented a noticeably lower level. https://ph.pollub.pl/index.php/jcsi/article/view/3777ergonomics of interfacese-marketingcognitive walkthrough |
| spellingShingle | Weronika Studzińska Analysis of the ergonomics of interfaces of popular e-marketing tools Journal of Computer Sciences Institute ergonomics of interfaces e-marketing cognitive walkthrough |
| title | Analysis of the ergonomics of interfaces of popular e-marketing tools |
| title_full | Analysis of the ergonomics of interfaces of popular e-marketing tools |
| title_fullStr | Analysis of the ergonomics of interfaces of popular e-marketing tools |
| title_full_unstemmed | Analysis of the ergonomics of interfaces of popular e-marketing tools |
| title_short | Analysis of the ergonomics of interfaces of popular e-marketing tools |
| title_sort | analysis of the ergonomics of interfaces of popular e marketing tools |
| topic | ergonomics of interfaces e-marketing cognitive walkthrough |
| url | https://ph.pollub.pl/index.php/jcsi/article/view/3777 |
| work_keys_str_mv | AT weronikastudzinska analysisoftheergonomicsofinterfacesofpopularemarketingtools |