Analysis of the ergonomics of interfaces of popular e-marketing tools
This article analyses the ergonomics of the interfaces of selected e-marketing tools. The main aim of the study was to verify whether all the examined tools have a similar user interface quality. The research was conducted using the cogni-tive walkthrough method, a modified LUT list with WUP scores...
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| Format: | Article |
| Language: | English |
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Lublin University of Technology
2023-12-01
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| Series: | Journal of Computer Sciences Institute |
| Subjects: | |
| Online Access: | https://ph.pollub.pl/index.php/jcsi/article/view/3777 |
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| Summary: | This article analyses the ergonomics of the interfaces of selected e-marketing tools. The main aim of the study was to verify whether all the examined tools have a similar user interface quality. The research was conducted using the cogni-tive walkthrough method, a modified LUT list with WUP scores, and a questionnaire for assessing tool usability based on Nielsen heuristics. Three tools designed for Internet monitoring were analysed - Brand24, Mention and Awario. The experiment showed that, in terms of the ergonomics of the solutions, not all tools have a similar interface quality. For two of the analysed tools, similar results and ratings were obtained, while one of them presented a noticeably lower level.
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| ISSN: | 2544-0764 |