The Dynamics of Consumer Spending in the COVID-19 Pandemic

This cross-sectional research was conducted with the goal of assessing the Marginal Propensity to Consume (MPC) among individuals residing at regional level, both prior to and in the midst of the COVID-19 pandemic. The study aimed to gain an understanding of the significance of the MPC values. Thes...

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Main Authors: Musbatiq Srivani, Ranny Fitriana Faisal
Format: Article
Language:English
Published: Qubahan 2024-06-01
Series:Qubahan Academic Journal
Online Access:https://journal.qubahan.com/index.php/qaj/article/view/276
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author Musbatiq Srivani
Ranny Fitriana Faisal
author_facet Musbatiq Srivani
Ranny Fitriana Faisal
author_sort Musbatiq Srivani
collection DOAJ
description This cross-sectional research was conducted with the goal of assessing the Marginal Propensity to Consume (MPC) among individuals residing at regional level, both prior to and in the midst of the COVID-19 pandemic. The study aimed to gain an understanding of the significance of the MPC values. These MPC values serve as a reflection of the spending tendencies of the West Sumatra population, providing valuable insights into consumer behavior during distinct time periods. For this study, data was gathered using online surveys that were distributed to chosen samples across different regions and urban areas in West Sumatra. The analysis relied on the Ordinary Least Squares Method. The findings of the research highlight a significant contrast in MPC values prior to and amid the COVID-19 pandemic. To be precise, the MPC value was higher before the pandemic compared to what was observed during the pandemic. This difference can be attributed to increased economic uncertainty during the pandemic, which led to a reduction in autonomous consumption. Additionally, this research goes beyond exploring spending habits by investigating the portion of income dedicated to consumption prior to and amidst the COVID-19 pandemic. The results reveal that the percentage of income directed towards consumption during the pandemic is less than what was observed before the pandemic. These outcomes are in harmony with economic theories and underscore the influence of uncertain circumstances on how consumers allocate their funds.
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spelling doaj-art-6a1e6cf34bed41999990191a016ecc032025-02-03T10:11:56ZengQubahanQubahan Academic Journal2709-82062024-06-014210.48161/qaj.v4n2a276276The Dynamics of Consumer Spending in the COVID-19 PandemicMusbatiq Srivani0Ranny Fitriana Faisal1Faculty of Economic and Business Universitas Andalas Faculty of Economic and Business Universitas Andalas This cross-sectional research was conducted with the goal of assessing the Marginal Propensity to Consume (MPC) among individuals residing at regional level, both prior to and in the midst of the COVID-19 pandemic. The study aimed to gain an understanding of the significance of the MPC values. These MPC values serve as a reflection of the spending tendencies of the West Sumatra population, providing valuable insights into consumer behavior during distinct time periods. For this study, data was gathered using online surveys that were distributed to chosen samples across different regions and urban areas in West Sumatra. The analysis relied on the Ordinary Least Squares Method. The findings of the research highlight a significant contrast in MPC values prior to and amid the COVID-19 pandemic. To be precise, the MPC value was higher before the pandemic compared to what was observed during the pandemic. This difference can be attributed to increased economic uncertainty during the pandemic, which led to a reduction in autonomous consumption. Additionally, this research goes beyond exploring spending habits by investigating the portion of income dedicated to consumption prior to and amidst the COVID-19 pandemic. The results reveal that the percentage of income directed towards consumption during the pandemic is less than what was observed before the pandemic. These outcomes are in harmony with economic theories and underscore the influence of uncertain circumstances on how consumers allocate their funds. https://journal.qubahan.com/index.php/qaj/article/view/276
spellingShingle Musbatiq Srivani
Ranny Fitriana Faisal
The Dynamics of Consumer Spending in the COVID-19 Pandemic
Qubahan Academic Journal
title The Dynamics of Consumer Spending in the COVID-19 Pandemic
title_full The Dynamics of Consumer Spending in the COVID-19 Pandemic
title_fullStr The Dynamics of Consumer Spending in the COVID-19 Pandemic
title_full_unstemmed The Dynamics of Consumer Spending in the COVID-19 Pandemic
title_short The Dynamics of Consumer Spending in the COVID-19 Pandemic
title_sort dynamics of consumer spending in the covid 19 pandemic
url https://journal.qubahan.com/index.php/qaj/article/view/276
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