Franchise chains and regional development: an institutional analysis of Brazilian central-west
Objective: This article is a part of studies designed to investigate variables in the institutional environment that are significant for the expansion strategy of franchise chains, with a focus on inland regions. The objective is to identify variables that impact the attractiveness of the instituti...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2025-07-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/814 |
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