Franchise chains and regional development: an institutional analysis of Brazilian central-west
Objective: This article is a part of studies designed to investigate variables in the institutional environment that are significant for the expansion strategy of franchise chains, with a focus on inland regions. The objective is to identify variables that impact the attractiveness of the instituti...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2025-07-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/814 |
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| author | Augusto Cezar DArruda Pedro Lucas de Resende Melo Diego Bonaldo Coelho Maria Carolina Silva de Arruda |
| author_facet | Augusto Cezar DArruda Pedro Lucas de Resende Melo Diego Bonaldo Coelho Maria Carolina Silva de Arruda |
| author_sort | Augusto Cezar DArruda |
| collection | DOAJ |
| description |
Objective: This article is a part of studies designed to investigate variables in the institutional environment that are significant for the expansion strategy of franchise chains, with a focus on inland regions. The objective is to identify variables that impact the attractiveness of the institutional environment for the insertion of franchise chains.
Method: Quantitative exploratory research was carried out, using secondary data from IBGE, with 14 variables, in a sample of 220 cities in the Brazilian center-west.
Main Results: Statistical analysis indicated that the dimensions of education, economy and regional development have a positive and significant impact on attracting franchise chains.
Relevance / Originality: To this end, five dimensions of the institutional environment were analyzed: education, regional development, health, business and economy.
Theoretical / Methodological Contributions: The results contribute to the theory as it assists in strategic decision-making regarding the expansion of franchise chains and suggests new and relevant research segments with emphasis on the exploration of factors in the institutional environment. The article also contributes to neo-institutional theories, as it offers a relevant and well-founded explanation of the impact of institutional factors in attracting business models such as franchise chains to inland regions.
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| format | Article |
| id | doaj-art-6963df6991cf4f38bf0ffbfb5646e75c |
| institution | DOAJ |
| issn | 1980-4865 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj-art-6963df6991cf4f38bf0ffbfb5646e75c2025-08-20T02:43:38ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652025-07-01200210.18568/internext.v20i02.814Franchise chains and regional development: an institutional analysis of Brazilian central-westAugusto Cezar DArruda0Pedro Lucas de Resende Melo1Diego Bonaldo Coelho2Maria Carolina Silva de Arruda3Universidade Paulista – São Paulo (SP), Brazil.Universidade Paulista – São Paulo (SP), Brazil.Fundação Instituto Administração – São Paulo (SP), Brazil.Universidade Paulista – São Paulo (SP), Brazil. Objective: This article is a part of studies designed to investigate variables in the institutional environment that are significant for the expansion strategy of franchise chains, with a focus on inland regions. The objective is to identify variables that impact the attractiveness of the institutional environment for the insertion of franchise chains. Method: Quantitative exploratory research was carried out, using secondary data from IBGE, with 14 variables, in a sample of 220 cities in the Brazilian center-west. Main Results: Statistical analysis indicated that the dimensions of education, economy and regional development have a positive and significant impact on attracting franchise chains. Relevance / Originality: To this end, five dimensions of the institutional environment were analyzed: education, regional development, health, business and economy. Theoretical / Methodological Contributions: The results contribute to the theory as it assists in strategic decision-making regarding the expansion of franchise chains and suggests new and relevant research segments with emphasis on the exploration of factors in the institutional environment. The article also contributes to neo-institutional theories, as it offers a relevant and well-founded explanation of the impact of institutional factors in attracting business models such as franchise chains to inland regions. https://internext.espm.br/internext/article/view/814Franchise ChainsRegional DevelopmentInstitutional EnvironmentEntrepreneurship |
| spellingShingle | Augusto Cezar DArruda Pedro Lucas de Resende Melo Diego Bonaldo Coelho Maria Carolina Silva de Arruda Franchise chains and regional development: an institutional analysis of Brazilian central-west Internext: Revista Eletrônica de Negócios Internacionais Franchise Chains Regional Development Institutional Environment Entrepreneurship |
| title | Franchise chains and regional development: an institutional analysis of Brazilian central-west |
| title_full | Franchise chains and regional development: an institutional analysis of Brazilian central-west |
| title_fullStr | Franchise chains and regional development: an institutional analysis of Brazilian central-west |
| title_full_unstemmed | Franchise chains and regional development: an institutional analysis of Brazilian central-west |
| title_short | Franchise chains and regional development: an institutional analysis of Brazilian central-west |
| title_sort | franchise chains and regional development an institutional analysis of brazilian central west |
| topic | Franchise Chains Regional Development Institutional Environment Entrepreneurship |
| url | https://internext.espm.br/internext/article/view/814 |
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