Bankacılıkta Müşteri Verilerini Anlama: CRISP-DM Yaklaşımı ve Makine Öğrenimi Uygulamaları

Bankacılıkta Müşteri Verilerini Anlama: CRISP-DM Yaklaşımı ve Makine Öğrenimi Uygulamaları

Bu çalışma, günümüzde işletmeler için müşteri bilgilerinin önemini vurgulamakta ve özellikle finansal işlemlerle uğraşan bankaların bu bilgileri işleyip analiz ederek yönetim stratejilerinde kullanmasını ele almaktadır. Moro ve diğerleri tarafından sağlanan anonimleştirilmiş ve amaca uygun revize ed...

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Bibliographic Details
Main Author:	Sezai Tunca
Format:	Article
Language:	English
Published:	Akademik Bilişim Araştırmaları Derneği 2025-02-01
Series:	Online Academic Journal of Information Technology
Subjects:	banking analytics crisp-dm methodology data analysis term deposit subscription bankacılık analitiği crisp-dm metodolojisi veri analizi vadeli mevduat aboneliği
Online Access:	https://dergipark.org.tr/tr/download/article-file/4383206
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