THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present. It not only ecology and climatic changes that...
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| Format: | Article |
| Language: | English |
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MGIMO University Press
2016-06-01
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| Series: | Vestnik MGIMO-Universiteta |
| Subjects: | |
| Online Access: | https://www.vestnik.mgimo.ru/jour/article/view/550 |
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