The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention
The rapid growth of e-commerce has led to the increasing popularity of live streaming as a digital marketing strategy, allowing real-time interaction between sellers and consumers. Despite its rising adoption, there is still a need to understand how live streaming influences customer trust and repur...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2025-07-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8764 |
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