Decision Intelligence to Enhance Bank Profitability through Customer Promotion Path Design
Studying the behavior of a bank's customers over time to determine and monitor their position in a customer segmentation system (CSS) could be the basis for producing and proposing some paths to promote the customers to a preferred level in the CSS. It is mutually beneficial for both the bank a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ferdowsi University of Mashhad
2025-03-01
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| Series: | Journal of Systems Thinking in Practice |
| Subjects: | |
| Online Access: | https://jstinp.um.ac.ir/article_46265_be324a83dfe9022f8e371e3718cfec19.pdf |
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