Exploring corporate reputation variables to measure personal reputations
This explorative article qualitatively describes reputation variables that are applicable to both corporate and personal reputations: identity, image, branding, personality, behaviour, culture, ethics and storytelling. The research problem is concerned with the fact that personal reputations are no...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1570 |
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