APA (7th ed.) Citation

Mariusz, S., Rajesh, S., Sameerchand, P., Devi, J. T., & Matthew, L. J. A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius. Sciendo.

Chicago Style (17th ed.) Citation

Mariusz, Sagan, Sannegadu Rajesh, Pudaruth Sameerchand, Juwaheer Thanika Devi, and Lamport John Matthew. A Qualitative Study to Explore the Drivers, Perceived Benefits, and Barriers of Mobile Marketing Adoption – the Case of Mauritius. Sciendo.

MLA (9th ed.) Citation

Mariusz, Sagan, et al. A Qualitative Study to Explore the Drivers, Perceived Benefits, and Barriers of Mobile Marketing Adoption – the Case of Mauritius. Sciendo.