On the concept of university competitiveness management
Operating under market economy conditions, higher education institutions should develop a set of strategic measures to ensure their competitiveness. The system of views on solving the problems of achieving and keeping competitive advantage is mainly represented by the concept of managing the competi...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2023-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4172 |
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| _version_ | 1832541551592472576 |
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| author | E. V. Pirogova |
| author_facet | E. V. Pirogova |
| author_sort | E. V. Pirogova |
| collection | DOAJ |
| description | Operating under market economy conditions, higher education institutions should develop a set of strategic measures to ensure their competitiveness. The system of views on solving the problems of achieving and keeping competitive advantage is mainly represented by the concept of managing the competitiveness of higher education institutions. The article is devoted to identifying the features and clarifying the content of this concept. It is determined that its content is a set of goals, principles, functions, methods, and tools that ensure the competitiveness of a university in the educational services market. The aforementioned content components are analysed in detail. Methods of managing university competitiveness are substantiated and classified based on the type of controlling influence. Tools for managing competitiveness are described, including in terms of their impact on end users of scientific and educational products (services). |
| format | Article |
| id | doaj-art-66c2cd6f55ed4fcca0e1c78f7d699e84 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2023-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-66c2cd6f55ed4fcca0e1c78f7d699e842025-02-04T08:28:15ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-03-0111485510.26425/1816-4277-2023-1-48-552678On the concept of university competitiveness managementE. V. Pirogova0Ulyanovsk State Technical UniversityOperating under market economy conditions, higher education institutions should develop a set of strategic measures to ensure their competitiveness. The system of views on solving the problems of achieving and keeping competitive advantage is mainly represented by the concept of managing the competitiveness of higher education institutions. The article is devoted to identifying the features and clarifying the content of this concept. It is determined that its content is a set of goals, principles, functions, methods, and tools that ensure the competitiveness of a university in the educational services market. The aforementioned content components are analysed in detail. Methods of managing university competitiveness are substantiated and classified based on the type of controlling influence. Tools for managing competitiveness are described, including in terms of their impact on end users of scientific and educational products (services).https://vestnik.guu.ru/jour/article/view/4172higher education institutioneducational services marketcompetitioncompetitive advantageuniversity competitivenesscompetitiveness management |
| spellingShingle | E. V. Pirogova On the concept of university competitiveness management Вестник университета higher education institution educational services market competition competitive advantage university competitiveness competitiveness management |
| title | On the concept of university competitiveness management |
| title_full | On the concept of university competitiveness management |
| title_fullStr | On the concept of university competitiveness management |
| title_full_unstemmed | On the concept of university competitiveness management |
| title_short | On the concept of university competitiveness management |
| title_sort | on the concept of university competitiveness management |
| topic | higher education institution educational services market competition competitive advantage university competitiveness competitiveness management |
| url | https://vestnik.guu.ru/jour/article/view/4172 |
| work_keys_str_mv | AT evpirogova ontheconceptofuniversitycompetitivenessmanagement |