The antecedents of word of mouth intentions about a Brazilian tourist destination
The purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2014-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/654/1168 |
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| Summary: | The purpose of this research is to assess the constructs positive
affection, negative affection, service quality, hedonic value, utilitarian
value and satisfaction as antecedents considered by foreign tourists in
their intention to recommend a Brazilian tourist destination. The
analysis was supported by structural equation modeling of a crosssectional sample of 203 foreign tourists. Data were collected through a
structured questionnaire of 22 questions, adapted from the study by
Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study,
the results suggest that only the latent variables satisfaction and
hedonic value are directly related to the intention to recommend a
Brazilian tourist destination by foreign tourists. Furthermore, the
analysis confirms that tourist satisfaction positively influences
intention to recommend the destination, which is consistent with the
hypothesis signalized by previous studies. |
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| ISSN: | 2182-8466 |