The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator

The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator

This research explores the effect of brand image and electronic word of mouth (e-WOM) on the purchase intention of Originote products among TikTok users, with brand trust as a mediating factor. Data were collected using an online survey distributed through Google Forms from October 5th, 2024, to De...

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Bibliographic Details
Main Authors: Falasifatul Falah, Muzakar Isa
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-02-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Adversity Quotient, Brand Image, Brand Trust, Career Planning, Purchase Intention
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6275
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