Influence of Customer Intimacy Strategy on Organisations’ Competitiveness in Tier III Category of Commercial Banks in Kenya
This study investigates how customer intimacy strategies influence the competitiveness of tier-III commercial banks in Kenya. Utilising a pragmatic research philosophy, it employs a mixed-methods approach and a descriptive cross-sectional design. Data were collected from middle and senior managemen...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Utafiti Foundation
2024-04-01
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| Series: | Eastern African Journal of Humanities and Social Sciences |
| Subjects: | |
| Online Access: | https://utafitionline.com/index.php/eajhss/article/view/502 |
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