Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions

Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions

Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguis...

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Bibliographic Details
Main Authors: Melanie Saumer, Ariadne Neureiter, Édua Mária Varga, Veronika Gataric, Chelsea Yupu Liu, Jörg Matthes
Format: Article
Language:English
Published: Masaryk University 2025-04-01
Series:Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
Subjects:
CGI influencers
virtual influencers
PSI
health communication
social media
AI
Online Access:https://cyberpsychology.eu/article/view/37249
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