Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions
Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguis...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Masaryk University
2025-04-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/37249 |
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