Creating a holistic excellence model adapted for technology-based companies
The objective of this study is the preparation of a management model that brings together the advantages of models from different disciplines: Balanced Scorecard (BSC), European Foundation for Quality Management (EFQM) and Holistic Marketing (HM). HM proposes an overview of organisations – takin...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2014-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/611/1076 |
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| Summary: | The objective of this study is the preparation of a management model
that brings together the advantages of models from different
disciplines: Balanced Scorecard (BSC), European Foundation for
Quality Management (EFQM) and Holistic Marketing (HM).
HM proposes an overview of organisations – taking into account all
value streams which companies generate – while the business
excellence criteria of the EFQM define the structure platforms of Kotler
et al. (2001), and the BSC guarantees implementation, monitoring and
enforcement.
Once developed, this model was adapted for the specific characteristics
of technology-based companies (TBC), based on interviews with
managers of these businesses. |
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| ISSN: | 2182-8466 |