Determinants Of The Decision To Become An Islamic Bank Customer

Determinants Of The Decision To Become An Islamic Bank Customer

This research investigates the influence of word of mouth, company image, and brand image on customers' decisions to become customers of Islamic banks. This research method is quantitative, using primary data through questionnaires. The research population includes all customers of Bank Sumsel...

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Bibliographic Details
Main Authors: Nurul Aisyah, Muhammad Rusdi, Abu Bakar Assidiq
Format: Article
Language:English
Published: LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2023-10-01
Series:Jurnal Perbankan Syariah
Subjects:
word of mouth
corporate image
brand image
decision
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/1226
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