E-shop – the Innovative Way of Sale and Communication
Currently, e-shop is very common form of retail sale. Today's consumer is very demanding and increasingly prefers shopping from the comfort of his home. Therefore, individual businesses are trying to meet this trend and in addition to traditional forms of marketing they are also offering online...
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Main Authors: | Zdenka Šrámekova, Lucia Vilhanová |
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Format: | Article |
Language: | English |
Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2012-06-01
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Series: | Polityki Europejskie, Finanse i Marketing |
Online Access: | https://pefim.sggw.edu.pl/article/view/1472 |
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