E-shop – the Innovative Way of Sale and Communication
Currently, e-shop is very common form of retail sale. Today's consumer is very demanding and increasingly prefers shopping from the comfort of his home. Therefore, individual businesses are trying to meet this trend and in addition to traditional forms of marketing they are also offering online...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2012-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1472 |
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| _version_ | 1832557517027147776 |
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| author | Zdenka Šrámekova Lucia Vilhanová |
| author_facet | Zdenka Šrámekova Lucia Vilhanová |
| author_sort | Zdenka Šrámekova |
| collection | DOAJ |
| description | Currently, e-shop is very common form of retail sale. Today's consumer is very demanding and increasingly prefers shopping from the comfort of his home. Therefore, individual businesses are trying to meet this trend and in addition to traditional forms of marketing they are also offering online purchasing options. However, e-shop offers a personal approach to dealing with customers and allows building long-term relationship. |
| format | Article |
| id | doaj-art-641dd0f8ff0b4ba8add19057ea2d8a8e |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2012-06-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-641dd0f8ff0b4ba8add19057ea2d8a8e2025-02-03T04:26:28ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402012-06-017(56)E-shop – the Innovative Way of Sale and CommunicationZdenka Šrámekova0Lucia Vilhanová1Faculty of Economics and Management, Slovak Agricultural University in NitreFaculty of Economics and Management, Slovak Agricultural University in NitreCurrently, e-shop is very common form of retail sale. Today's consumer is very demanding and increasingly prefers shopping from the comfort of his home. Therefore, individual businesses are trying to meet this trend and in addition to traditional forms of marketing they are also offering online purchasing options. However, e-shop offers a personal approach to dealing with customers and allows building long-term relationship.https://pefim.sggw.edu.pl/article/view/1472 |
| spellingShingle | Zdenka Šrámekova Lucia Vilhanová E-shop – the Innovative Way of Sale and Communication Polityki Europejskie, Finanse i Marketing |
| title | E-shop – the Innovative Way of Sale and Communication |
| title_full | E-shop – the Innovative Way of Sale and Communication |
| title_fullStr | E-shop – the Innovative Way of Sale and Communication |
| title_full_unstemmed | E-shop – the Innovative Way of Sale and Communication |
| title_short | E-shop – the Innovative Way of Sale and Communication |
| title_sort | e shop the innovative way of sale and communication |
| url | https://pefim.sggw.edu.pl/article/view/1472 |
| work_keys_str_mv | AT zdenkasramekova eshoptheinnovativewayofsaleandcommunication AT luciavilhanova eshoptheinnovativewayofsaleandcommunication |