Orkney snork nie!
In this article it is postulated that a critical/analytical reading of TV programmes should be an eclectic (or multi-disciplinary) transaction. With the "auteurism" viewpoint (vide Lapsley et all, Reader-response Criti cism (Allen et al) and the British Cul tural Studies (Birmingham) appr...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1990 |
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| _version_ | 1832593823601000448 |
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| author | Stephan Bouwer |
| author_facet | Stephan Bouwer |
| author_sort | Stephan Bouwer |
| collection | DOAJ |
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In this article it is postulated that a critical/analytical reading of TV programmes should be an eclectic (or multi-disciplinary) transaction. With the "auteurism" viewpoint (vide Lapsley et all, Reader-response Criti cism (Allen et al) and the British Cul tural Studies (Birmingham) approach (Fiske et al) as point of departure, the popular Afrikaans sitcom ORK NEY SNORK NIE! (SABC TV1) is used as "vehicle" to demonstrate that TV viewing is a highly entangled, inter textual, communication transaction. The question of genre delimination, as an ideological implement, is also mooted. Two diagrammes (the nar ratological prose model and the "6 phase" communication model) are used as illustration to elucidate on encoding/decoding, with special emphasis on the contribution of the various sender collaborators and on author Esterhuizen as primary source of signification. With due allowance for the TV viewer as a reader who "negotiates" and "opposes", to use Althusser's terms, this article is an attempt at TV deconstruction in or der to demonstrate certain theories of pictorial communication and dis course analysis.
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| format | Article |
| id | doaj-art-641ce56613d041d691d3c2698951f0b5 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-641ce56613d041d691d3c2698951f0b52025-01-20T08:46:06ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0110210.36615/jcsa.v10i2.1990Orkney snork nie!Stephan Bouwer0University of Johannesburg In this article it is postulated that a critical/analytical reading of TV programmes should be an eclectic (or multi-disciplinary) transaction. With the "auteurism" viewpoint (vide Lapsley et all, Reader-response Criti cism (Allen et al) and the British Cul tural Studies (Birmingham) approach (Fiske et al) as point of departure, the popular Afrikaans sitcom ORK NEY SNORK NIE! (SABC TV1) is used as "vehicle" to demonstrate that TV viewing is a highly entangled, inter textual, communication transaction. The question of genre delimination, as an ideological implement, is also mooted. Two diagrammes (the nar ratological prose model and the "6 phase" communication model) are used as illustration to elucidate on encoding/decoding, with special emphasis on the contribution of the various sender collaborators and on author Esterhuizen as primary source of signification. With due allowance for the TV viewer as a reader who "negotiates" and "opposes", to use Althusser's terms, this article is an attempt at TV deconstruction in or der to demonstrate certain theories of pictorial communication and dis course analysis. https://journals.uj.ac.za/index.php/jcsa/article/view/1990TV programmeseclectic (or multi-disciplinary) transactionBritish Cul tural Studies (Birmingham) approachReader-response Criticism |
| spellingShingle | Stephan Bouwer Orkney snork nie! Communicare TV programmes eclectic (or multi-disciplinary) transaction British Cul tural Studies (Birmingham) approach Reader-response Criticism |
| title | Orkney snork nie! |
| title_full | Orkney snork nie! |
| title_fullStr | Orkney snork nie! |
| title_full_unstemmed | Orkney snork nie! |
| title_short | Orkney snork nie! |
| title_sort | orkney snork nie |
| topic | TV programmes eclectic (or multi-disciplinary) transaction British Cul tural Studies (Birmingham) approach Reader-response Criticism |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1990 |
| work_keys_str_mv | AT stephanbouwer orkneysnorknie |