Western-Type Communications Research in the Third World
RESPONDING to the complaint that a great deal of the communications research in the Third World is Western-biased, this article, using sources and examples from many parts of the world, looks at the past, present and future of social science research as applied to mass communications. Among complai...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2136 |
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| author | John Lent |
| author_facet | John Lent |
| author_sort | John Lent |
| collection | DOAJ |
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RESPONDING to the complaint that a great deal of the communications research in the Third World is Western-biased, this article, using sources and examples from many parts of the world, looks at the past, present and future of social science research as applied to mass communications. Among complaints have been that the research grew up promoting business-industrial and military-psychological warfare aims (mainly of entities in the United States), and pushing for the status quo and homogenization of cultures. Much of the research was ethnocentric, myopic, culture- and timebound. To avoid some of these problems, cross- cultural and cross-national research should seek to determine equivalence levels (functional, conceptual, linguistic and metric): relevance and worth of the research, especially to the country being studied: and degree and type of methodology.
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| format | Article |
| id | doaj-art-633e2f905ae84956b543263f63c8a2cd |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-633e2f905ae84956b543263f63c8a2cd2025-01-20T08:42:33ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-014110.36615/jcsa.v4i1.2136Western-Type Communications Research in the Third WorldJohn Lent RESPONDING to the complaint that a great deal of the communications research in the Third World is Western-biased, this article, using sources and examples from many parts of the world, looks at the past, present and future of social science research as applied to mass communications. Among complaints have been that the research grew up promoting business-industrial and military-psychological warfare aims (mainly of entities in the United States), and pushing for the status quo and homogenization of cultures. Much of the research was ethnocentric, myopic, culture- and timebound. To avoid some of these problems, cross- cultural and cross-national research should seek to determine equivalence levels (functional, conceptual, linguistic and metric): relevance and worth of the research, especially to the country being studied: and degree and type of methodology. https://journals.uj.ac.za/index.php/jcsa/article/view/2136communications researchWestern-biasedsocial science researchmass communicationscross- cultural and cross-national research |
| spellingShingle | John Lent Western-Type Communications Research in the Third World Communicare communications research Western-biased social science research mass communications cross- cultural and cross-national research |
| title | Western-Type Communications Research in the Third World |
| title_full | Western-Type Communications Research in the Third World |
| title_fullStr | Western-Type Communications Research in the Third World |
| title_full_unstemmed | Western-Type Communications Research in the Third World |
| title_short | Western-Type Communications Research in the Third World |
| title_sort | western type communications research in the third world |
| topic | communications research Western-biased social science research mass communications cross- cultural and cross-national research |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2136 |
| work_keys_str_mv | AT johnlent westerntypecommunicationsresearchinthethirdworld |