Relationship selling impact on sales effectiveness: an evaluation from a health insurance agent’s perspective
This research paper examines the relationship selling impact on sales effectiveness in Health Insurance from an agent’s perspective. The study analyzed primary data by personal interaction with respondents in the Karnataka region, India, and used descriptive research with stratified sampling. A samp...
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| Main Authors: | Santosh Nayak, Satish Kumar, Rita Rani Chopra, Ankitha Shetty |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2024-12-01
|
| Series: | Insurance Markets and Companies |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21213/IMС_2024_02_Nayak.pdf |
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