Promotion as part of the marketing mix and its application in enterprise activities
Article presents the concept of marketing-mix in manufacturing companies. Under this idea, it is possible to specify at least four basic components: product, promotion, distribution and price. Each element could be taken into account to a greater or lesser degree in business operations, but it is al...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1373 |
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