Marketing and social responsibility: an exploratory study of local tourism
This study developed a business management model to help stimulate social responsibility innovation and strengthen tourism in the city of Três Corações, Brazil. The research focused on identifying beliefs and values that work together to engender greater engagement and better social performance...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-10-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1052/pdf_113 |
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| Summary: | This study developed a business management model to help stimulate
social responsibility innovation and strengthen tourism in the city of
Três Corações, Brazil. The research focused on identifying beliefs and
values that work together to engender greater engagement and better
social performance for companies mainly through innovation in order
to strengthen regional tourism. The methodology used was grounded
theory, which is a form of qualitative research that seeks to generate
new theories through concepts, categories and properties. The
proposed model both reflects social responsibility’s role in the analysed
companies and helps to map the diverse socioeconomic sectors of
these companies and the city’s tourism industry. The results provide
evidence that marketing and social responsibility concerns are
increasingly a strategic factor in tourism organisations. |
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| ISSN: | 2182-8466 |