Raising cultural awareness of local traditions through festival tourism
Worldwide, festivals and local special events are used as key elements within regional development strategies. Festivals and local special events are widely acknowledged to make an important contribution to the economic development of their local areas, as they provide opportunities for tourism...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2015-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/766/1284 |
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| Summary: | Worldwide, festivals and local special events are used as key
elements within regional development strategies. Festivals and
local special events are widely acknowledged to make an important
contribution to the economic development of their local areas, as
they provide opportunities for tourism promotion, commercial
outcomes and increased inward investment in host regions (Getz,
2007; Van de Wagen, 2005) and contribute to the extension of the
tourism season (Huang, Li & Cai, 2010; Boo and Busser, 2006;
Kotler, Haider & Rein, 1993; Mehmetoglu and Ellingsen, 2005).
However, the question of their contribution to the conservation of
cultural heritage and traditions through an interpretation in
tourism also requires attention.
In the paper, the approach of cultural profiles is implemented as a
tool to raise the awareness for local tradition, being presented on
local festival. In this regard, based on a survey among organizers of
festivals, local entrepreneurs participating in festivals and tourists
visiting them, the degree of authenticity of local traditions in South
Bulgaria was estimated. With the main purpose – identification and
establishment of opportunities for sustainable economic, social and
cultural development of those regions, preserving and handing the
existing heritage to future generations. |
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| ISSN: | 2182-8466 |