FITNESS FOR OVERWEIGHT PEOPLE: REALITY AND PROSPECTS
Fitness sport is aimed at good health, physical and spiritual condition. In this sense, fitness activities are a good opportunity as prevention against immobility and overweight, which is a social and medical problem, a pandemic of the metabolic syndrome, which affects all social strata of modern...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2023-12-01
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| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2021,%202023,%20Supplement%201,%20Series%20Social%20Sciences/6%20%D1%81%D0%B5%D0%BA%D1%86%D0%B8%D1%8F/%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%B8/57-A.Dimitrova.docx.pdf |
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| Summary: | Fitness sport is aimed at good health, physical and spiritual condition. In this sense, fitness activities
are a good opportunity as prevention against immobility and overweight, which is a social and medical
problem, a pandemic of the metabolic syndrome, which affects all social strata of modern Bulgarian
society. The aim of the empirical sociological-marketing research is to establish the possibilities for
improving a target-oriented program combining balanced nutrition and fitness activities for a special
target group - overweight people. To solve the main tasks, achieve the goal and prove the hypothesis,
a complex methodology was applied: from the study of literary, statistical and normative sources,
discussion, observation, survey method, expert evaluation and content analysis. Based on an in-depth
analysis of qualitative and quantitative data in several metropolitan fitness clubs, the respondents'
attitudes towards the service "fitness for overweight people" and the motives influencing attendance
of the fitness centre by overweight people are investigated. The obtained results serve as the basis of
a strategy for optimizing the "fitness for overweight people" service and generating profit. Conclusion:
a complex and interdisciplinary approach is needed to solve the specific social problems and the
coordinated efforts of the whole society. |
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| ISSN: | 1313-3551 |