GLOBALIZATION and Marketing of innovative culture

In the situation of globally slowing economic growth and of the necessity for overcoming Russian economy’s system crisis the importance of Russian Federation’s cultural innovativeness is declared. The importance of socio-cultural environment development for creation and using competitive technologie...

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Main Author: I. Alyoshina
Format: Article
Language:English
Published: Publishing House of the State University of Management 2016-01-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/33
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author I. Alyoshina
author_facet I. Alyoshina
author_sort I. Alyoshina
collection DOAJ
description In the situation of globally slowing economic growth and of the necessity for overcoming Russian economy’s system crisis the importance of Russian Federation’s cultural innovativeness is declared. The importance of socio-cultural environment development for creation and using competitive technologies is augmented. Interconnected levels of culture - national, organizational, individual, - are described as being increasingly influenced by internationalization and globalization. For innovative dimension enforcement the necessity of education, as of a social institute’s modernization is shown. The recommendations on education’s innovativeness as of a sphere of country’s environment for cultural matrix formation for the future of RF are presented in part of deformalization and internationalization.
format Article
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institution Kabale University
issn 1816-4277
2686-8415
language English
publishDate 2016-01-01
publisher Publishing House of the State University of Management
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series Вестник университета
spelling doaj-art-621a00ae8bab4275868369e6a7ff7cdc2025-02-04T08:27:42ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-01-010118418833GLOBALIZATION and Marketing of innovative cultureI. Alyoshina0ФГБОУ ВО «ГУУ»In the situation of globally slowing economic growth and of the necessity for overcoming Russian economy’s system crisis the importance of Russian Federation’s cultural innovativeness is declared. The importance of socio-cultural environment development for creation and using competitive technologies is augmented. Interconnected levels of culture - national, organizational, individual, - are described as being increasingly influenced by internationalization and globalization. For innovative dimension enforcement the necessity of education, as of a social institute’s modernization is shown. The recommendations on education’s innovativeness as of a sphere of country’s environment for cultural matrix formation for the future of RF are presented in part of deformalization and internationalization.https://vestnik.guu.ru/jour/article/view/33глобализацияинновациитехнологиикультурамаркетингобразование
spellingShingle I. Alyoshina
GLOBALIZATION and Marketing of innovative culture
Вестник университета
глобализация
инновации
технологии
культура
маркетинг
образование
title GLOBALIZATION and Marketing of innovative culture
title_full GLOBALIZATION and Marketing of innovative culture
title_fullStr GLOBALIZATION and Marketing of innovative culture
title_full_unstemmed GLOBALIZATION and Marketing of innovative culture
title_short GLOBALIZATION and Marketing of innovative culture
title_sort globalization and marketing of innovative culture
topic глобализация
инновации
технологии
культура
маркетинг
образование
url https://vestnik.guu.ru/jour/article/view/33
work_keys_str_mv AT ialyoshina globalizationandmarketingofinnovativeculture