Young-elderly individuals´ use of social media for travel purpose
The population is rapidly ageing in many developed countries. However, little research has been conducted to better understand older individuals’ use of the Internet and social media for travel purposes. This qualitative study focuses on identifying young-elderly (aged 60-75) travellers as disin...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2017-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/963/pdf_42 |
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| _version_ | 1832572809709092864 |
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| author | Susanna Fabricius Niklas Eriksson |
| author_facet | Susanna Fabricius Niklas Eriksson |
| author_sort | Susanna Fabricius |
| collection | DOAJ |
| description | The population is rapidly ageing in many developed countries. However,
little research has been conducted to better understand older individuals’
use of the Internet and social media for travel purposes. This qualitative
study focuses on identifying young-elderly (aged 60-75) travellers as
disinclined, opportunistic and 2.0 users of social media and on exploring
possible enablers and barriers to their use. Fourteen individuals were
interviewed, and the results suggest a quite clear divide in how actively
social media is used by the informants. Seven informants were categorized
as disinclined, six as opportunistic and one as a 2.0 user. There also seem
to be heterogeneous perceptions of social media for travel purposes -
several possible enablers and barriers were found among the informants
to consulting online reviews and blogs for travel planning and to sharing
travel experiences online. |
| format | Article |
| id | doaj-art-61e8ff01dd6144459f412dd8eb89e4b0 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2017-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-61e8ff01dd6144459f412dd8eb89e4b02025-02-02T07:39:20ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662017-01-01131273210.18089/tms.2017.13104Young-elderly individuals´ use of social media for travel purposeSusanna Fabricius0Niklas Eriksson1Arcada University f Applied Sciences, Department of Business Management and Analytics, Jan-Magnus Janssonin aukio 1, 00560 Helsinki, FinlandArcada University f Applied Sciences, Department of Business Management and Analytics, Jan-Magnus Janssonin aukio 1, 00560 Helsinki, FinlandThe population is rapidly ageing in many developed countries. However, little research has been conducted to better understand older individuals’ use of the Internet and social media for travel purposes. This qualitative study focuses on identifying young-elderly (aged 60-75) travellers as disinclined, opportunistic and 2.0 users of social media and on exploring possible enablers and barriers to their use. Fourteen individuals were interviewed, and the results suggest a quite clear divide in how actively social media is used by the informants. Seven informants were categorized as disinclined, six as opportunistic and one as a 2.0 user. There also seem to be heterogeneous perceptions of social media for travel purposes - several possible enablers and barriers were found among the informants to consulting online reviews and blogs for travel planning and to sharing travel experiences online.https://tmstudies.net/index.php/ectms/article/view/963/pdf_42social mediatourismolder individualstechnology adoption and useconsumer behaviour |
| spellingShingle | Susanna Fabricius Niklas Eriksson Young-elderly individuals´ use of social media for travel purpose Tourism & Management Studies social media tourism older individuals technology adoption and use consumer behaviour |
| title | Young-elderly individuals´ use of social media for travel purpose |
| title_full | Young-elderly individuals´ use of social media for travel purpose |
| title_fullStr | Young-elderly individuals´ use of social media for travel purpose |
| title_full_unstemmed | Young-elderly individuals´ use of social media for travel purpose |
| title_short | Young-elderly individuals´ use of social media for travel purpose |
| title_sort | young elderly individuals´ use of social media for travel purpose |
| topic | social media tourism older individuals technology adoption and use consumer behaviour |
| url | https://tmstudies.net/index.php/ectms/article/view/963/pdf_42 |
| work_keys_str_mv | AT susannafabricius youngelderlyindividualsuseofsocialmediafortravelpurpose AT niklaseriksson youngelderlyindividualsuseofsocialmediafortravelpurpose |