Young-elderly individuals´ use of social media for travel purpose
The population is rapidly ageing in many developed countries. However, little research has been conducted to better understand older individuals’ use of the Internet and social media for travel purposes. This qualitative study focuses on identifying young-elderly (aged 60-75) travellers as disin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2017-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/963/pdf_42 |
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| Summary: | The population is rapidly ageing in many developed countries. However,
little research has been conducted to better understand older individuals’
use of the Internet and social media for travel purposes. This qualitative
study focuses on identifying young-elderly (aged 60-75) travellers as
disinclined, opportunistic and 2.0 users of social media and on exploring
possible enablers and barriers to their use. Fourteen individuals were
interviewed, and the results suggest a quite clear divide in how actively
social media is used by the informants. Seven informants were categorized
as disinclined, six as opportunistic and one as a 2.0 user. There also seem
to be heterogeneous perceptions of social media for travel purposes -
several possible enablers and barriers were found among the informants
to consulting online reviews and blogs for travel planning and to sharing
travel experiences online. |
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| ISSN: | 2182-8466 |