Exploring competitive intelligence in Romania: understanding corporate views and approaches
The awareness and application of Competitive Intelligence (CI) in Romania are significantly less developed than in international markets. This disparity is evident in the limited understanding of CI methodologies and the insufficient allocation of resources dedicated to fostering a CI-oriented cult...
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| Format: | Article |
| Language: | English |
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Carol I National Defence University Publishing House
2025-01-01
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| Series: | Bulletin of "Carol I" National Defense University |
| Subjects: | |
| Online Access: | https://revista.unap.ro/index.php/bulletin/article/view/2072 |
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| author | Raluca LUȚAI Adina MIHĂESCU |
| author_facet | Raluca LUȚAI Adina MIHĂESCU |
| author_sort | Raluca LUȚAI |
| collection | DOAJ |
| description |
The awareness and application of Competitive Intelligence (CI) in Romania are significantly less developed than in international markets. This disparity is evident in the limited understanding of CI methodologies and the insufficient allocation of resources dedicated to fostering a CI-oriented culture within Romanian enterprises. Furthermore, the perspectives of market participants on the importance and use of CI have not been thoroughly examined, highlighting a considerable gap in systematic research on this topic. This study aims to address this gap in the existing literature by exploring the perceptions of Romanian firms regarding CI-related activities. Employing a qualitative methodology, the research seeks to assess how organizations recognize the benefits of CI, the extent to which these practices are integrated into their decisionmaking frameworks, and the obstacles that hinder their implementation. By doing so, this study enhances the understanding of CI within the Romanian context and establishes a foundational framework for promoting and advancing CI practices in the local economic landscape.
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| format | Article |
| id | doaj-art-61c749b80b3d400f88ee078b0045e266 |
| institution | Kabale University |
| issn | 2284-936X 2284-9378 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Carol I National Defence University Publishing House |
| record_format | Article |
| series | Bulletin of "Carol I" National Defense University |
| spelling | doaj-art-61c749b80b3d400f88ee078b0045e2662025-01-22T11:43:06ZengCarol I National Defence University Publishing HouseBulletin of "Carol I" National Defense University2284-936X2284-93782025-01-0113410.53477/2284-9378-24-61Exploring competitive intelligence in Romania: understanding corporate views and approachesRaluca LUȚAI0Adina MIHĂESCU1Babeș-Bolyai University in Cluj NapocaBabeș-Bolyai University, Department of International Studies and Contemporary History – Faculty of History and Philosophy The awareness and application of Competitive Intelligence (CI) in Romania are significantly less developed than in international markets. This disparity is evident in the limited understanding of CI methodologies and the insufficient allocation of resources dedicated to fostering a CI-oriented culture within Romanian enterprises. Furthermore, the perspectives of market participants on the importance and use of CI have not been thoroughly examined, highlighting a considerable gap in systematic research on this topic. This study aims to address this gap in the existing literature by exploring the perceptions of Romanian firms regarding CI-related activities. Employing a qualitative methodology, the research seeks to assess how organizations recognize the benefits of CI, the extent to which these practices are integrated into their decisionmaking frameworks, and the obstacles that hinder their implementation. By doing so, this study enhances the understanding of CI within the Romanian context and establishes a foundational framework for promoting and advancing CI practices in the local economic landscape. https://revista.unap.ro/index.php/bulletin/article/view/2072competitive intelligenceRomaniacompaniesperception. |
| spellingShingle | Raluca LUȚAI Adina MIHĂESCU Exploring competitive intelligence in Romania: understanding corporate views and approaches Bulletin of "Carol I" National Defense University competitive intelligence Romania companies perception. |
| title | Exploring competitive intelligence in Romania: understanding corporate views and approaches |
| title_full | Exploring competitive intelligence in Romania: understanding corporate views and approaches |
| title_fullStr | Exploring competitive intelligence in Romania: understanding corporate views and approaches |
| title_full_unstemmed | Exploring competitive intelligence in Romania: understanding corporate views and approaches |
| title_short | Exploring competitive intelligence in Romania: understanding corporate views and approaches |
| title_sort | exploring competitive intelligence in romania understanding corporate views and approaches |
| topic | competitive intelligence Romania companies perception. |
| url | https://revista.unap.ro/index.php/bulletin/article/view/2072 |
| work_keys_str_mv | AT ralucalutai exploringcompetitiveintelligenceinromaniaunderstandingcorporateviewsandapproaches AT adinamihaescu exploringcompetitiveintelligenceinromaniaunderstandingcorporateviewsandapproaches |