Global trends in digital transformation and media positioning of universities in social networks
For modern universities, social media is a competitive environment and a platform to increase their brand awareness in global and national rankings and promote educational, scientific and innovative services to a social media audience using marketing tools. The positioning of a modern university in s...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2022-03-01
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| Series: | Цифровая социология |
| Subjects: | |
| Online Access: | https://digitalsociology.guu.ru/jour/article/view/130 |
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