Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions
Over the last years, we observed an exponential growth in the number of tourism consumers that use the Internet as a source of information during a destination selection process. Google Trends is a tool that displays data, almost in real time, on the interest of people in a particular topic base...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2017-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/940/pdf_58 |
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| author | Gorete Dinis Carlos Costa Osvaldo Pacheco |
| author_facet | Gorete Dinis Carlos Costa Osvaldo Pacheco |
| author_sort | Gorete Dinis |
| collection | DOAJ |
| description | Over the last years, we observed an exponential growth in the
number of tourism consumers that use the Internet as a source of
information during a destination selection process. Google Trends
is a tool that displays data, almost in real time, on the interest of
people in a particular topic based on search trends. This paper
demonstrates that Google Trends is a tool that can provide useful
and relevant information about the interests of individuals in
relation to domestic tourism destinations at national and regional
levels. Our findings indicate that overnights spent in hotel
establishments by the residents in Portugal are strongly correlated
with the Google index, mainly in mainland Portugal, Alentejo and
Algarve regions, and that the results improve when more
municipalities names and the national or the regional tourism
brands are included as search terms. |
| format | Article |
| id | doaj-art-614a29e8d1634af78c68777cbc2d30d0 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2017-07-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-614a29e8d1634af78c68777cbc2d30d02025-02-02T08:03:21ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662017-07-01133152210.18089/tms.2017.13302Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regionsGorete Dinis0Carlos Costa1Osvaldo Pacheco2Polytechnic Institute of Portalegre, Praça da República, nº23-25, 7300 – 109 Portalegre, GOVCOPP, PortugalUniversity of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, GOVCOPP, PortugalUniversity of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, IEETA, PortugalOver the last years, we observed an exponential growth in the number of tourism consumers that use the Internet as a source of information during a destination selection process. Google Trends is a tool that displays data, almost in real time, on the interest of people in a particular topic based on search trends. This paper demonstrates that Google Trends is a tool that can provide useful and relevant information about the interests of individuals in relation to domestic tourism destinations at national and regional levels. Our findings indicate that overnights spent in hotel establishments by the residents in Portugal are strongly correlated with the Google index, mainly in mainland Portugal, Alentejo and Algarve regions, and that the results improve when more municipalities names and the national or the regional tourism brands are included as search terms.https://tmstudies.net/index.php/ectms/article/view/940/pdf_58google trendsdomestic tourismsearch dataportugalbig data |
| spellingShingle | Gorete Dinis Carlos Costa Osvaldo Pacheco Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions Tourism & Management Studies google trends domestic tourism search data portugal big data |
| title | Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions |
| title_full | Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions |
| title_fullStr | Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions |
| title_full_unstemmed | Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions |
| title_short | Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions |
| title_sort | similarities and correlation between resident tourist overnights and google trends information in portugal and its tourism regions |
| topic | google trends domestic tourism search data portugal big data |
| url | https://tmstudies.net/index.php/ectms/article/view/940/pdf_58 |
| work_keys_str_mv | AT goretedinis similaritiesandcorrelationbetweenresidenttouristovernightsandgoogletrendsinformationinportugalanditstourismregions AT carloscosta similaritiesandcorrelationbetweenresidenttouristovernightsandgoogletrendsinformationinportugalanditstourismregions AT osvaldopacheco similaritiesandcorrelationbetweenresidenttouristovernightsandgoogletrendsinformationinportugalanditstourismregions |