Toward Safer E-Commerce Transactions: The Influence of System Quality, Information Accuracy, and Government Oversight
The transition from traditional to online shopping has sped up the expansion of e-commerce, which requires strong consumer protection measures to guarantee safety and convenience. This survey aims to determine the role of system quality, information quality, service quality, and government regulatio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2024-12-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V03_2024_139.pdf |
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| Summary: | The transition from traditional to online shopping has sped up the expansion of e-commerce, which requires strong consumer protection measures to guarantee safety and convenience. This survey aims to determine the role of system quality, information quality, service quality, and government regulation on e-commerce usage. Using a quantitative approach, an online survey questionnaire was conducted among 428 e-commerce consumers. Structural equation modeling (SEM) indicates that system quality, information quality, and government regulation have a positive effect on usage behavior while service quality has a negative effect on usage behavior. To improve public knowledge about transaction security in e-commerce, thorough socialization and education are needed, targeting all parties involved in online transactions, including marketplaces, payment providers, and delivery services. Additionally, improvements in service quality are crucial for minimizing consumer issues. |
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| ISSN: | 2537-5865 |